We Remember: The Reason Behind the Ribbon

Ribbons. They're often worn to show our pride, passion and perseverance. While nearly every color of the rainbow has come to symbolize a worthy cause, this week is the 25th anniversary of a project that started it all.

This is Red Ribbon Week.

Millions of people will participate in Red Ribbon events this week, pledging to live and share the virtues of a drug-free life. Even the Empire State Building has been known to get into the act.

Few Americans however, know exactly why people nationwide began displaying this vivid color, or why it is called "The Red Badge of Courage".

The men and women of the Los Angeles Fire Department encourage you to learn about Special Agent Enrique "Kiki" Camarena: The Reason Behind The Ribbon.


Submitted by Brian Humphrey, Spokesman
Los Angeles Fire Department